Re-Packaging
Coca-Cola recently changed the shape of their 2 liter bottles. It looks cute and is much easier to get a grip of the bottle. And to copycat the normal size bottles people get at the vending machines or gas stations. I thought it was a great way to 'rebrand' the image!
I also found a fun fact! Did you know the contour bottle is one of few packages to receive a federal trademark from the U.S. Patent and Trademark Office?
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1 comments:
It definitely looks a lot nicer. I don't think Coke says this, but I hate when companies say they use less plastic when they make contoured bottles. They definitely use more plastic to cover all the indented surfaces, and you get less of the product. Yet, it's the same price...
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